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Projects

Empowering Americans 

 

This video is the foundation of an integrated National Brand Campaign featuring TV, video and pre-roll, radio, print and digital ads, website landing page, social content, out of home, and OTT on streaming platforms. 

 

  • Creative Direction and Art Direction

  • Story Development and Writing Direction

  • Production Supervision​

    • ​​Location and Casting Selection

    • VO Direction

    • Edit Direction 

    • Music Composition and Sound Direction

  • Shoot Direction, Shot Approvals

  • Directed all creative deliverables for integrated national campaign 

  •  Video received ADDY award

CONTACT PAUL EMERY FOR MORE INFORMATION.
Brand Anthem Content Capture
​

Developed this content library in tandem with video production. Images were used in national ad campaign, trade shows, marketing collateral, at retail, across digital, and social media. Over 350 final images produced.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Production Supervision​​

    • RFP and Vendor Selection

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

​​

(Click image to see gallery of samples)

This Is Who We Are
​

This video is the centerpiece of an integrated National Brand Campaign featuring TV, video and pre-roll, radio, print and digital ads, website landing page, social content, out of home, and OTT on streaming platforms. 

​

  • Concept Development

  • Creative Direction and Art Direction

  • Script, Copywriting, and Story

  • Production Supervision​​

    • RFP and Vendor Selection

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Edit Direction

    • VO Direction 

    • Music Composition and Sound Direction

  • Directed all creative deliverables for integrated national campaign 

  • Videos :90, :60, :30, 3x:15, 3x:06 Pre-roll 

CSX Launch Video
​

Led all creative development of this new product campaign with video as the feature of a fully integrated launch including, digital, print, web, content, and social.

 

  • Concept Development

  • Creative Direction and Art Direction

  • Script, Copywriting, and Story

  • Production Supervision​​

    • RFP and Vendor Selection

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Edit Direction

    • VO Direction 

    • Music Composition and Sound Direction

  • Directed all creative deliverables for integrated campaign 

  • Videos: full-length, :60, :30, 3x:15, 3x:06 Pre-roll 

Lockheed Martin Warfighter
​

This project was conceived with a dual purpose in mind – create original imagery for an advertising campaign as well as produce a library of photographs for use in future advertising and marketing campaigns.

 

  • Proposed Project, Concept Development

  • Creative Direction and Art Direction

  • Stories, Scenes, Copywriting

  • Production Supervision​​

    • RFP and Vendor Selection

    • Scouting, Location and Casting Selection

    • Props, Gear, and Wardrobe Sourcing

    • Shoot Direction, Shot Approvals

    • Retouching Direction

  • Directed all creative deliverables for integrated campaign

  • Recognized by:

    • The Hatch Awards

    • Photo District News (PDN)

​​

(Click image to see gallery of samples)

Stanley Proto Rebrand
​​

Developed this new rebrand including print ads, web, and digital for the industrial tool division of The Stanley Works. 

 

  • Concept Development

  • Creative Direction and Art Direction

  • Copy Development

  • Graphic Design

  • Production Supervision​​

    • RFP and Vendor Selection

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

  • Recognized by:

    • ​Graphis Annual

    • The Hatch Awards

    • Ad Age BtoB Best Creative Awards

​

(Click image to see gallery of samples)

Stanley Black & Decker​
​

Product creative for Stanley Black & Decker and sub-brands: Stanley Security, Virax, Best, Precision.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Graphic Design

  • Illustration

  • Production Supervision​​

    • RFP and Vendor Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

​​

(Click image to see gallery of samples)

Stanley Proto
We Built Industry
​

Conceptualized, designed and art directed this commemorative 12 x 12 hardcover coffee table book  and marketing campaign celebrating Stanley Proto's 100-year anniversary.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Copy Development

  • Graphic Design

  • Production Supervision​​

    • RFP and Vendor Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

    • Paper and Printing techniques

    • Press Supervision

  • Recognized by The Hatch Awards.

​

(Click image to see gallery of samples)

BEST / Dormakaba Group
Content Capture
​

Developed this content library of BEST employees as part of a marketing and advertising rebrand. Images were used in print and digital ad campaign, trade shows, marketing collateral, and across website. Over 150 final images produced.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Production Supervision​​

    • RFP and Vendor Selection

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

​

(Click image to see gallery of samples)

Sikorsky Aircraft
​

This customer persona themed advertising campaign for the Sikorsky S-76D featured Pilots, Rig Workers, Fleet Operators, and CEOs within the Oil & Gas industry. 

 

  • Concept Development

  • Creative Direction and Art Direction

  • Production Supervision​​

    • RFP and Vendor Selection

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

ADP – Fewer Wrinkles
​

This was the kick-off video used by ADP's sales team to excite potential customers at the start of new product presentations. 

 

  • Creative Direction and Art Direction

  • Story Development and Writing Direction

  • Storyboarding

  • Designed Visual Style and Moodboarding

  • Production Supervision​

    • ​​Animation Direction

    • Edit Direction 

    • VO Direction

    • Music and Sound Direction

  • Recognized by:

    • Business Marketing Association B2 Awards

    • 3D World Magazine Showcase

Thompson Center Content Capture
​

Developed this content library incorporating western lifestyle scenes with new T/C products ahead of launch for hunting season. Images were used in print and digital ad campaigns, across website, and on social media. Over 875 final images produced.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Storyboarding

  • Production Supervision​​​

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

​

(Click image to see gallery of samples)

Lost In Translation – American School for the Deaf
​​

One of two TV spots within an integrated Campaign featuring TV, video, radio, social, and digital ads. This campaign helped to build awareness around the lack of communication accessibility for the deaf, hard of hearing and DeafBlind communities, particularly in healthcare settings.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Story Development and Writing Direction

  • Production Supervision​

    • ​​Location and Casting Selection

    • Edit Direction 

    • Sound Direction

  • Shoot Direction, Shot Selection and Approvals

  • Campaign recognized with four Telly awards

Say Yes - Boys & Girls Clubs
of Hartford Video
​​

This video was featured at the 150th Anniversary celebration of the Boys and Girls Clubs of Hartford.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Copywriting

  • Production Supervision​

    • ​​Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Edit Direction 

    • Music Selection

  • Recognized by:

    • Telly awards

    • AIGA BoNE Show awards

Montana Telecommunications Association
​

A multipage report and microsite on the importance of upgrading Montana's broadband infrastructure. Currently only 13% of Montanans can access broadband speeds of 25 megabits per second. Art directed and designed.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Graphic Design

​

(Click image to see gallery of samples)

Smith & Wesson Website
​

As an interim solution while a new website build (winter 2023) is underway, this ongoing refresh of the site provides a more meaningful brand interaction as well as enhanced customer research and buying pathways.

 

  • Creative Direction and Art Direction

  • UX Development 

  • Front End Developer Direction

  • Research Testing Development

  • Optimized customer journeys by product purpose and customer experience level

  • Conceptualized and directed development of  product selection and product builder tools

  • Optimization of online purchase/dealer referrals

  • Enhanced branding and product photography

 

(Click image to see gallery of samples)

First Advantage:
Litigation Consulting
​

Redeveloped brand identity, image library, and marketing materials. 

 

  • Concept Development

  • Creative Direction and Art Direction

  • Co-wrote 

  • Graphic Design

  • Production Supervision​​

    • RFP and Vendor Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

    • Paper and Printing techniques

    • Press Supervision

​

(Click image to see gallery of samples)

Raymond iWarehouse
Rebrand
​

This rebrand for Raymond, the lift truck division of Toyota, was developed to give it's salesforce a more comprehensive tool kit as well as update the brand identity to better reflect the technology behind the iWarehouse fleet optimization system.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Graphic Design

  • Production Supervision​​​

​

(Click image to see gallery of samples)

Prospect Cafe
​

Interior design and project management of total restaurant renovation including sub contracting, budgeting, and management of: architect, electricians, HVAC techs, plumbers, masons, and carpenters. Designed identity, website, social media, managed and coordinated all events and live performances. Recognized by The New York Times and Hartford Courant.

 

  • Concept Development

  • Creative Direction and Art Direction

  • Graphic Design

  • Production Supervision​​​

​

(Click image to see gallery of samples)

King 33 Safety Training​
​

Developed brand image and marketing materials for King 33's public safety training center. Conceptualized and art directed photo shoots for three audiences: Military/LEO, Private Security, and law abiding Citizens providing content for the company website, social media, and event materials.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Production Supervision​​​

    • Location and Casting Selection

    • Shoot Direction, Shot Approvals

    • Retouching Direction

​

(Click image to see gallery of samples)

Lockheed Martin
F-22 Raptor
​

Developed this product campaign including print ads, web, digital, and out of home for the Aeronautics division of Lockheed Martin.

 

Photo shoots took place in Kansas, Utah, Connecticut, Arizona, California, Massachusetts, Mississippi and Montana.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Stories, Scenes, Copywriting

  • Production Supervision​​​

    • Scouting, Location and Casting Selection

    • Props, Gear, and Wardrobe Sourcing

    • Shoot Direction, Shot Approvals

    • Retouching Direction

  • Directed all creative deliverables for integrated campaign

Comps That Stayed Comps​
​

A gallery of un-produced comps that didn't make it past the drawing board.

 

Clients include Lockheed Martin, Pratt & Whitney, Stanley Black & Decker, SimplexGrinnell, and Dassault Falcon Jet.

​

  • Concept Development

  • Creative Direction and Art Direction

  • Stories, Scenes, Copywriting

  • Graphic Design

​

(Click image to see gallery of samples)

© 2024 by Paul Emery.

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